Branding
Project Overview
While at Scholastic, I was asked to rebrand an internal tool originally known as Authoring Suite. The tool enabled authors to search, upload, and organize content for a consumer-facing platform. However, the existing name and identity didn’t clearly communicate its purpose or resonate with the people using it.
I led the rebranding process from concept to final design. This included making moodboards to capture the right tone, exploring a range of naming options, and iterating on logo directions. Each step was guided by feedback, ensuring the final brand felt both intuitive and inspiring for its users.
Moodboards
I collected visual inspiration for fonts, branding, and illustration styles that could shape the brand’s identity.
Moodboard 1: Muted
Moodboard 2: organic
Moodboard 3: vibrant
Moodboard 4: whimsical
Inspiration
I collected visual inspiration for fonts, branding, and illustration styles that could shape the brand’s identity.
FONTS & BRanding
Illustration Style
Naming & Logo Exploration
We explored several different name ideas that didn’t make the final cut. Below are the options I felt were the strongest and the reasoning behind them. Ultimately, we landed on the name Scholastic Studio.
Lucy
- Origin: Latin, from Lucia (feminine form of Lucius).
- Meaning: “Light” or “born at dawn/daylight,” from Latin lux (“light”).
- Symbolism: Innocence, clarity, vision, illumination.
- History: Traditionally given to girls born at dawn or in daylight.
Iris
- Origin: Greek, from Íris (Ἶρις).
- Meaning: “Rainbow.”
- Mythology: Goddess and personification of the rainbow; messenger of the gods, connecting heaven and earth; often shown with golden wings.
- Symbolism: Communication, speed, connection, vision, and insight.
- Other associations:
- Iris flower – known for its intricate, colorful blooms.
- Iris of the eye – linked to perception, awareness, and clarity.
Final Result
Here are the initial sketches exploring the name Scholastic Studio, along with the evolution toward the final logo. I experimented with different typography treatments and visual styles to capture a balance between Scholastic’s established brand identity and the creative identity of the tool. The final logo reflects this; professional yet approachable, and aligned with Scholastic’s broader visual language.
Branding
Project Overview
While at Scholastic, I was asked to rebrand an internal tool originally known as Authoring Suite. The tool enabled authors to search, upload, and organize content for a consumer-facing platform. However, the existing name and identity didn’t clearly communicate its purpose or resonate with the people using it.
I led the rebranding process from concept to final design. This included making moodboards to capture the right tone, exploring a range of naming options, and iterating on logo directions. Each step was guided by feedback, ensuring the final brand felt both intuitive and inspiring for its users.
Moodboards
I created and presented four moodboards to explore potential directions for the brand.
Naming & Logo Exploration
We explored several different name ideas that didn’t make the final cut. Below are the options I felt were the strongest and the reasoning behind them. Ultimately, we landed on the name Scholastic Studio.
Lucy
- Origin: Latin, from Lucia (feminine form of Lucius).
- Meaning: “Light” or “born at dawn/daylight,” from Latin lux (“light”).
- Symbolism: Innocence, clarity, vision, illumination.
- History: Traditionally given to girls born at dawn or in daylight.
Iris
- Origin: Greek, from Íris (Ἶρις).
- Meaning: “Rainbow.”
- Mythology: Goddess and personification of the rainbow; messenger of the gods, connecting heaven and earth; often shown with golden wings.
- Symbolism: Communication, speed, connection, vision, and insight.
- Other associations:
- Iris flower – known for its intricate, colorful blooms.
- Iris of the eye – linked to perception, awareness, and clarity.
Final Result
Here are the initial sketches exploring the name Scholastic Studio, along with the evolution toward the final logo. I experimented with different typography treatments and visual styles to capture a balance between Scholastic’s established brand identity and the creative identity of the tool. The final logo reflects this; professional yet approachable, and aligned with Scholastic’s broader visual language.
Branding
Project Overview
While at Scholastic, I was asked to rebrand an internal tool originally known as Authoring Suite. The tool enabled authors to search, upload, and organize content for a consumer-facing platform. However, the existing name and identity didn’t clearly communicate its purpose or resonate with the people using it.
I led the rebranding process from concept to final design. This included making moodboards to capture the right tone, exploring a range of naming options, and iterating on logo directions. Each step was guided by feedback, ensuring the final brand felt both intuitive and inspiring for its users.
Inspiration
I collected visual inspiration for fonts, branding, and illustration styles that could shape the brand’s identity.
Moodboard 1: Muted
Moodboard 2: organic
Moodboard 3: vibrant
Moodboard 4: whimsical
Inspiration
I collected visual inspiration for fonts, branding, and illustration styles that could shape the brand’s identity.
FONTS & BRanding
Illustration Style
Naming & Logo Exploration
We explored several different name ideas that didn’t make the final cut. Below are the options I felt were the strongest, with the reasoning behind them and quick logo sketches. Ultimately, we landed on the name Scholastic Studio.
Lucy
- Origin: Latin, from Lucia (feminine form of Lucius).
- Meaning: “Light” or “born at dawn/daylight,” from Latin lux (“light”).
- Symbolism: Innocence, clarity, vision, illumination.
- History: Traditionally given to girls born at dawn or in daylight.
Iris
- Origin: Greek, from Íris (Ἶρις).
- Meaning: “Rainbow.”
- Mythology: Goddess and personification of the rainbow; messenger of the gods, connecting heaven and earth; often shown with golden wings.
- Symbolism: Communication, speed, connection, vision, and insight.
- Other associations:
- Iris flower – known for its intricate, colorful blooms.
- Iris of the eye – linked to perception, awareness, and clarity.
Final Result
Here are the initial sketches exploring the name Scholastic Studio, along with the evolution toward the final logo. I experimented with different typography treatments and visual styles to capture a balance between Scholastic’s established brand identity and the creative identity of the tool. The final logo reflects this; professional yet approachable, and aligned with Scholastic’s broader visual language.
