Investably

The client may have made edits to this site that do not reflect the orginal design.

Project Overview

Investably is a distinguished financial advisory firm situated in Bethesda, MD. Leveraging the Twenty Over Ten platform, their website was crafted to reflect their corporate identity, initially encapsulated by their logo and brand pattern.

Employing a vibrant color scheme, contemporary gradient designs, and whimiscal illustrations, the site was curated to ensure seamless navigation, visual clarity, and readability, embodying a modern aesthetic while maintaining professional integrity.

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Design Process

1 // DISCOVERY

The process began with an introductory meeting where I delved into the client's goals and expectations. Through this discussion, I obtained insights regarding their business operations, aspirations, and the envisioned role of the website.

Through this research, it was clear that Investably wanted incorporate fun illustrations and imagery depicting happy people to appeal to their diverse clientele.

2 // DEFINING THE PROBLEM

Starting with only the logo and brand colors posed a challenge in crafting a website that authentically reflected the firm's ethos and goals. The task was to seamlessly integrate their bright and fun colors into a cohesive design while also identifying an illustration style that resonated appropriately with their brand identity.

3 // DESIGN SOLUTIONS

Crafting a cohesive visual identity involved extracting a color palette directly from the logo and curating imagery, icons, and illustrations that seamlessly aligned with the established colors and branding elements.

Imagery

Home page

Interior Page

High Fidelity Designs

Utilizing imagery and videos showcasing diverse clients' genuine happiness forms an integral part of our approach. By capturing moments of genuine satisfaction and fulfillment, I aimed to convey the tangible benefits of our services and the positive impact they have on individuals' lives.