web development

Dream Financial Planning

The client may have made edits to this site that do not reflect the orginal design.

Project Overview

Based in Reston, VA, Dream Financial Planning stands as a trusted financial advisory firm. Leveraging the Twenty Over Ten platform, I transformed their digital presence. With only their logo in hand, the mission was clear: drive new business while nurturing existing client relationships through regular, insightful blogging.

By harmonizing serene blue hues, celestial imagery of the sky and stars, and a refined sans-serif typeface, I crafted a website exuding both tranquility and professionalism, aligning seamlessly with their vision.

Dream Financial Planning →

Design Process


The process began with an introductory meeting where I delved into the client's goals and expectations. Through this discussion, I obtained insights regarding their business operations, aspirations, and the envisioned role of the website.

Through this research, I learned Dream Financial Planning's ambition was twofold: to attract fresh clientele and to foster connections with existing clientele through engaging and informative blog posts.


The defined design problem for Dream Financial Planning was the need to establish a compelling digital presence that effectively drives new business while simultaneously nurturing existing client relationships.

Despite having only the logo as a starting point, the challenge was to create a website that encapsulated the firm's values and objectives, particularly through the integration of regular and insightful blogging.


I developed a cohesive visual identity by deriving a color palette directly from the logo and selecting imagery and icons that harmonized with the established colors and branding elements.

I implemented several enhancements to the layout, including the incorporation of a dedicated blog section to provide valuable insights and information. Additionally, I introduced a prominent scheduling button aimed at facilitating appointment bookings, thereby fostering new client engagements. To underscore the firm's credibility, I integrated logos from reputable news sources.


Home page

High Fidelity Designs

Using a line art icon style depicting astronauts and planets for Dream Financial Planning, we symbolized exploration and discovery. Through this iconic style, we convey a sense of optimism, empowerment, and readiness to guide clients toward their financial dreams.

Celestial imagery of the sky and stars evokes a sense of security, possibility, and boundless opportunity. By incorporating this imagery into the brand identity, we seek to inspire confidence and instill a sense of wonder in clients as they navigate their financial futures with Dream by their side.

Interior Page

Icon Style