CIG Financial Services

The client may have made edits to this site that do not reflect the orginal design.

Project Overview

CIG Financial Services, located in Winston-Salem, NC, operates as a distinguished financial advisory firm. Leveraging the Twenty Over Ten platform, their website was crafted to align with their corporate identity.

Incorporating their logo and brand pattern, I strategically employed the latter within the hero sections, complementing the vibrant blue color palette with elegant black and white imagery. The resulting design exudes a welcoming, professional demeanor while maintaining a standard of excellence indicative of the firm's stature.

CIG Financial Services →

Design Process

1 // DISCOVERY

The process commenced with an initial meeting during which I delved into the client's objectives and anticipations. Through this dialogue, I learned valuable insights into their business operations, ambitions, and the envisioned purpose of the website.

2 // DEFINING THE PROBLEM

The design challenge for CIG Financial Services lay in creating a compelling digital presence that not only attracts new business but also fosters existing client relationships effectively.

3 // DESIGN SOLUTIONS

I formulated a cohesive visual identity by extracting a color palette directly from the logo and curating imagery and icons that seamlessly complemented the established colors and branding elements, such as the brand pattern.

Imagery

Home page

Interior Page

High Fidelity Designs

Employing a professional line-art icon style, CIG Financial Services embodies the essence of elegance and professionalism. Through this refined visual approach, the firm conveys a sense of trustworthiness, expertise, and dedication to guiding clients towards their financial goals with precision and grace.

Utilizing a meticulously crafted geometric brand pattern infused with shades of blue, CIG reaffirms its dedication to clarity and precision.